January 27, 2023

Photo by Daria Shevtsova in Pexels

DDMiers | via PRNewswire | AXA launches the “BeOnTrack Programme,” an all-in-one solution for healthy living. | HONG KONG — AXA Hong Kong and Macau launched “BeOnTrack” today (“BeOnTrack” or the “Programme”). The professional trio will assist participants reach their health goals and live healthier lives for only HKD10 per day[1]. Participants can enjoy an all-in-one solution, including health consultations, lab testing, and the “Emma by AXA” app to check their latest progress and health data. This digital platform allows participants to make consultation appointments, easing health and wellness management.

AXA, DrGo, and EC Healthcare established BeOnTrack to help participants manage their blood pressure, glucose, and weight. Participants will gradually change their food habits and physical activity patterns to improve their health and prevent disease. AXA strives to help participants decrease future medical expenses with this Program, reducing family financial hardship. “BeOnTrack” demonstrates AXA’s commitment to lasting client partnerships.

This expert-backed program offers one-stop features such as:

1) Personalized medical and healthcare

Family doctors, dietitians, and personal trainers will perform in-person consultations with each participant to build individualised health reboot plans for managing blood pressure, blood glucose, or body weight. The program begins with a full health assessment by a family doctor. In subsequent visits, the dietician and trainer will prescribe diet and exercise programs. Depending on their plan, participants can get specialized lab testing. The test findings will enable the expert team comprehend overall health and accurately evaluate individual health progress to provide suitable health advise. The staff will adjust the best health improvement plan.

2) Real-time digital health monitoring gadget

Participants can use a digital self-monitoring device to monitor their health indicators with real-time synchronization to the digital health platform, depending on the reboot plan they choose for blood pressure, blood glucose, or body weight. Automatic recording and tracking allow the expert trio to alter the health improvement plan to assist participants attain their health goals more easily and successfully over the one-year program. The devices also provide valuable health information and trigger personal messages and reminders when abnormal health metrics are identified to avoid illness before it strikes.

Half of Hong Kong’s adult population is obese or overweight.

Half of Hong Kong’s adult population is fat or overweight, according to the Department of Health[2]. ‘Skinny Fat’ is a less-known health concern. This syndrome affects patients with central obesity or high body fat despite a normal weight and lean look. Skinny Fat people had a higher risk of high blood pressure and diabetes, according to an Asian study[3]. One in four Hong Kongers has high blood pressure[4], which can cause stroke, heart disease, congestive heart failure, and chronic kidney disease.

Emily Li, Chief Employee Benefits & Wellness Officer, AXA Hong Kong and Macau, said, “There were a total of 2.16 million chronic disease patients in Hong Kong last year[4], representing about 30% of the total population. Among them, most were suffering from high blood pressure, high cholesterol and diabetes that was caused by obesity or unhealthy lifestyle habits. In view of this, AXA has launched the ‘BeOnTrack Programme’ to help our participants reshape their lifestyle through the comprehensive support of an expert team. The Programme aims to enhance the public’s overall health standards and prevent health problems from emerging through changes in daily habits. This can help reduce their future medical expenses and avoid adding financial burden and related pressures on their family. At AXA, our strategic ambition is to transition from not only being a payer but also a partner to our customers. We want to go the extra mile for our customers to launch products that best meet their needs while offering all-round care for their holistic health.”

From now through Dec 31 2022, “BeOnTrack” members can enjoy a number of attractive prizes, including an extra HKD2,000 premium refund when enrolling in certain AXA critical illness insurance plans and an extra 10% premium refund when enrolling in designated AXA medical insurance plans. First 100 “BeOnTrack” participants get a 50% discount on self-monitoring gadgets.

At AXA, we want to “Act for human progress by protecting what counts” by caring for our customers’ physical and mental health. AXA’s “Emma by AXA” app offers free holistic wellness support services on AXA BetterMe. AXA introduced a mind health network and Mind Healer, a digital one-stop psychological consultation tool, to provide mental health support for its Employee Benefits customers.

For more information about the Programme, please visit: https://www.axa.com.hk/en/be-on-track

Photo by Daria Shevtsova